… and they asked me to share it with you. Brooks has been good to me in the past, so I’m happy to oblige.
Did you know that Chicago was voted the most Transcend-ent running city in the country? I don’t really know what that means, but because of it, Brooks is doing cool stuff. The coolest being that they are donating $10,000 to the Active Transportation Alliance’s Friends of the Lakefront Trail initiative. That’s pretty badass! Specific projects include “alleviation of congested areas, improved access points, and intersection improvements as well as long-term initiatives such as the reconstruction of the northern segment of Chicago’s Lake Shore Drive.”
To celebrate Chicago and the arrival of the Transcend, Brooks’ most plush running shoe (editor’s note: plush? interesting), the company is hosting two cool events. You may have already heard about their Midnight Odyssey Run at Fleet Feet in Old Town. If you’re interested in attending, doors open friday at 11:30pm, and the run takes off at midnight, followed by a post-run party. Read more about it on DNAinfo.com or Fleet Feet’s website (where you can also RSVP). My stalkers will be sad to know I have prior plans and won’t be there.
But! Saturday! Brooks will be on the Lakefront Trail, installing runner amenities including warming stations complete with hot chocolate, hats, blankets, hand warmers and much more to heat up during your frosty run. There will also be try-on stations where you can test out the Transcend for yourself. I may actually drag my lazy butt to the LFT on Saturday. It sounds like they will be setting up near North Avenue between 8am – 2pm.
What improvement do you wish would be made to the Lakefront Trail?